This may not be the complete list of references from this article. Individual differences in smoking: Using tobacco-industry marketing research to design more effective tobacco-control campaigns. Bull World Health Organ. Exposure of adolescent girls to cigar images in women's magazines, From social taboo to "torch of freedom": Women's magazines and tobacco in Europe. Cigarette advertisements in magazines: This article has been cited by other articles in PMC.
The key to Virginia Slims advertising was creating an aspirational image which women associated with the brand. Exposure of adolescent girls to cigar images in women's magazines, Cigarette advertising policy and coverage of smoking and health in British women's magazines. Why and how the tobacco industry sells cigarettes to young adults: Bull World Health Organ. N Engl J Med. Using tobacco-industry marketing research to design more effective tobacco-control campaigns. The majority of the documents used were from Philip Morris. An association with targeted advertising. Can J Public Health. Throughout the s, attempts to reacquire young women while retaining Virginia Slims loyal now older smokers were made using a "King Size" line extension, new slogans, and loyalty building promotions. Women and the tobacco epidemic. Virginia Slims co-opted women's liberation slogans to build a modern female image from through to the s, and its market share grew from 0. Increased levels of cigarette use among college students: Cigarette advertising and magazine coverage of the hazards of smoking. Bar and club tobacco promotions in the alternative press: Selected References These references are in PubMed. This may not be the complete list of references from this article. Tobacco related bar promotions: The dark side of marketing seemingly "Light" cigarettes: Shiffman S, Paton SM. Individual differences in smoking: What smokers believe about light and ultralight cigarettes. Philip Morris experienced unprecedented losses in market share in the early s, with a decline in market share for four consecutive years from 3. Young women age 18—24 are extremely valuable to the tobacco industry and should be a focus for tobacco control programmes.
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